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Fruit Cru crafts Pet Nat wines that use locally sourced organic and foraged fruit. Based in the heart of Te Aro, Wellington Fruit Cru create expressive bottles of sparkling fruit wine using wild ferments and no added sulphur.

We collaborated with Fruit Cru for the launch of their new Brand.  Shot over one year, our approach was to create a hero video that tracks the process of wine creation from fruit harvest to table.  

Our team utilised experience in:


  • Direction

  • Production

  • Post production

  • Motion

  • Social media assets 

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